Advantages of Digital Printing
Digital printing is a highly effective printing process that can be used for many different products and applications. It is a good option for people who are looking to get a product that is high quality and that will look professional.
It is also a great option for people who need to make samples of their product. This will allow them to see if the product is going to be satisfactory before they place an order for the entire project.
Digital printing eliminates plates by directly printing images to a variety of substrates including paper, photo paper, canvas, fabric, synthetics and cardstock. Instead of using a metal plate to transfer ink, digital printers use a toner-based process.
This method eliminates many of the mechanical steps of traditional printing, such as color separations, plate making, hanging individual plates and running tests to ensure color registration.
Eliminating the plates also reduces upfront first order charges for your printing project. This helps your bottom line and allows you to get your job on the press faster.
No Setup Fees
Digital printing has no setup fees, meaning your business can print just the number of items you need without the need to make large bulk orders. This is ideal for small businesses that don’t want to spend a fortune on marketing materials.
You can also use this process to create customized branded products and promotional items that are more personalized than traditional printing methods. Whether it’s a t-shirt with a custom logo or a stress ball with your company’s name, digital print makes personalized customization easier than ever before.
One of the best aspects of digital printing is that it can be changed quickly and easily, so you can keep your marketing materials fresh. You can add new content or update the design in a matter of minutes, allowing you to respond quickly to customer demand.
Digital printing is a highly sustainable way to create flexible packaging, with minimal waste. Unlike traditional printing processes, digital printing does not require metal printing plates and does not use water.
The printing process also does not use chemicals, which means no VOCs are released during the printing process. This is a big plus for the environment, and also helps your business to stay on top of sustainability goals without the need for a complete brand overhaul.
With digital printing, brands can print to demand, reducing inventory waste. They can also cut down on obsolescence, which can save money and keep unused plastic out of landfills.
Digital printing offers high-quality results with less waste than traditional methods. It uses polymer-based inks, which emit fewer greenhouse gases and are more environmentally friendly.
It also offers faster turnarounds because it does not require a plate or pre-press procedures. This makes it ideal for short runs of printed materials like cards, flyers, and brochures.
Another key advantage of digital printing is that it provides accurate proofs before the print run starts. This can save a company from incurring costly mistakes and can help them make any necessary changes before sending the job to production.
The final product is also usually more durable and resistant to natural elements. This can help ensure long-lasting products for companies and consumers.
Many customers appreciate personalized marketing materials, especially ones that promote special sales or one-time deals. Digital printing makes it easy to alter your printed pieces for short-term events without having to redo your entire setup process.
Mass customization has become the norm in a number of industries, including retail, software design, and financial businesses. But managers at these companies have learned that this technique can be costly and inefficient.